The order bump that pays for your ads

An order bump is one extra, offered right before someone pays. It's the highest-converting offer in a funnel, because the buyer has already said yes.

Why it works

The decision is already made. You're not asking "do you want to buy?", you're asking "do you want this too?" On the live store Funnelr was built from, 48% of the people shown the bump took it.

Pick it well

• Related: it makes the main thing easier or faster (the workbook for the course).
• Smaller: roughly a third to half of the main price.
• Instant: no thinking needed. If it needs explaining, it's an upsell, not a bump.

Then measure it

Run two versions against each other: different add-ons, or the same one at two prices. Funnelr's A/B tests show which one makes more per visitor, not just which one gets clicked more.